Tamakkan Focuses on Entrepreneurship Models and the Entrepreneur Mindset



Abu Dhabi, UAE – Tamakkan’s session on “Embracing Success: Finetuning the Entrepreneur Model” offered insight on structures, mindsets, and experiences that align optimally to entrepreneurial success.

The seminar debated the various businesses models, along with methodologies, strategies, structures and the pros and cons required to consider before setting up a business in the UAE. The session also featured entrepreneur experiences and a scientific assessment of the entrepreneurial ‘mindset’.

Tamakkan is a knowledge-sharing platform established by BrandMoxie, a leading advertising agency in UAE. The initiative operates under the patronage of Fatima bintHazza Cultural Foundation (FHCB) and is supported by Aldar.

“In this session we wanted to focus on the various dimensions of SME success. Entrepreneurship is not only about business, but also involves various dimensions and aspects coming together, such as the business owner’s personality, mindset and approach.” said Sana Bagersh, Founder of Tamakkan and CEO of BrandMoxie

Stephan Mckenna, Senior Associate (Corporate) of Clyde & Co LLP presented the various business structures available within the UAE, and the factors to be considered as a business is set up as an SME. “There are numerous establishment options in the UAE so if you leave realizing you have options, sometimes you need to stop and think. It is important to know when it is appropriate to take advice from experts who can always steer you towards the right direction.” said Mckenna.

Nicola Ablett, Certified Practitioner of PRISM Brain Mapping revealed the underlying factors within the mind to map one’s strengths and build the entrepreneurship skillset. “PRISM brain mapping leads entrepreneurs like you to know who you are, and how you can function well in the right environment. Fifty percent of lies in our genes and the rest of lies in experience, development and exposure.”

Iain Cooper, Creative Partner and Founder of Lighthouse spoke about how he started Lighthouse, and the challenges he overcame along the way. “After starting out with the negativity of ‘Impossible is everything’, optimism is essential, which is not just blind faith, but tampered with reality.”