Strategy and PR
We provide all the tools needed to the development of a complete and cohesive marketing strategy, working with our clients to produce a solution that is cohesive, effective and unique. BrandMoxie’s integrated ’360 advanced PR’ combines traditional PR (print, radio, TV) and specifically internet and social media. We develop key messaging that achieves strategic comms objectives and streamline all content in PR and across all corporate collateral and ”consumer touchpoints’. We are especially adept to rapid image building where a client needs to establish quality online credentials to assist in business deal-making.
Advertising and Branding
We implement full campaigns from creative idea development to strategy creation and implementation across multiple vehicles, including print, TV, radio, internet outdoor, on-site promotions and merchandising, outreach and new media such as guerilla strategies and mobile marketing. On a BTL level we have experience with development of complete collateral solutions including brochures, sales and info kits, books and magazines.
We have extended and diverse experience in the development and delivery of high profile events, from seminars and conferences to launch events. Our emphasis is on collaboration with our clients, awareness of brand image and requirements, efficient allocation of resources, and the deployment of our broad and diverse network of alliances, in order to execute events that conform to, and exceed, the vision of our clients.
BrandMoxie can set up specialised thinktanks that extend analysis, guidance and direction to clients who seek counsel for business challenges. The ‘thinktank quorum’ is an assembly of industry specialists and academicians who are assembled to meet the specific requirements of the client.
MoxieStudio is a BrandMoxie / Tamakkan initiative that is aimed at supporting SMS growth in the country by helping entrepreneurs deploy their businesses efficiently and cost effectively. Moxie Studio supports entrepreneurs by offering highly optimized packages and rates for new entrepreneurs and SMEs.
BrandMoxie is recognised for its publishing services. We have produced books and magazines for universities, companies and authors. We have extensive publishing expertise to deliver a wide variety of publications including newsletters, coffee table books, annual reports, sales collateral and online learning platforms.
We provide a holistic approach in assisting our client’s retail ventures, from developing retail strategy and design, creating strong branding, and facilitating launch services for market entry. After product or service launch, we can further assist in the production of marketing plans, advertising campaign executions and the development of loyalty programmes and growth strategies.
We understand that marketing and branding is a dynamic and responsive process, and that responding to the market is, at times, as important as the vision of our clients. Our research is crucial in giving us the raw data from which we produce our strategy, and ranges from branding audits and brand perception research to customer and employee surveys. From our research, we can ascertain how our clients’ brand is perceived, both internally and publicly, and thus develop nuanced and consider marketing strategies.
We offer new activation opportunities for brands in the form of strategic product placement in a broad range of media. BrandMoxie innovates in new formats in film, TV, webisodes and mobisodes, and has projects under development. BrandMoxie works with an experienced team of content writers and production specialists and integrates a holistic approach to brand building and management.
BrandMoxie can offer you a cost effective, highly optimised mobile phone site that provides only the critical information that leads to sales and engagement. It will enable people visiting your site via mobile to reach you easily and instantaneously without the fuss of navigating a full-fledged website, For instance a restaurant can show only its menu, prices, location and coupons. A business can show a streamlined information about services and products, with a promotional video as well location and contact details. A mobile phone site can integrate with feedback forms, order forms, google maps, social media and customer usage data.